Month: February 2023

To discuss advertising, I have decided to make my infographic a timeline of sorts. Each section covers a different time period along with the new technologies that shaped marketing. Prior to printing there are a few traces of paintings on buildings and other mediums, but it was mostly word of mouth. Word of mouth is still one of the best marketing tools available. The introduction of the printing press and the creation of Newpapers allowed “marketers” to reach a larger audience than ever before. Newspaper ads were the most prevalent type of ad until the creation of the radio and television. During the 1900s advertisements began to become what we see now. This time period saw the creation of iconic characters such as Tony the Tiger and allowed companies to get their ads out across the country. The creation of the World Wide Web pushed the ability of ads even further. As we know now internet ads are both terrible and abundant. My infographic shows how technology changed the world of advertisements. Every time a piece of technology was created to bring people together, businesses found a way to use them as promotional tools.

https://www.canva.com/design/DAFalJQWuzE/RxOmAzMUKThKB_Yd-y4iFA/view?utm_content=DAFalJQWuzE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Citations

History of Advertising 101: What You Need to Know – G2. https://www.g2.com/articles/history-of-advertising.

The Crash Course on the History of Advertising You Must Read. “The Crash Course on the History of Advertising You Must Read.” Softcube Blog, 6 May 2021, https://softcube.com/the-entire-history-of-advertising/.

In our group we decided each person would be responsible for a certain part of the picture. Since there were three main parts: horse, water, and man, it worked out well. My responsibility was to draw the stick man catching a horse. As far as symbols we were rather fortunate because our objects are easy to represent. Even with limited drawing ability the objects were easy to portray. Stick figures are the first thing any child draws to represent a person. With that the shape of a horse is easily recognizable. One challenge was finding a way to show movement. We believed the dashes with an arrow was sort of a universal sign for movement and even a tool for storytelling.